Douglas Elliman: Boston Ad Campaign
Concept design & animation production
In the fall of 2017, Douglas Elliman acquired Otis & Ahearn, an independent real estate firm in Boston with a focus on new development properties. Our team was tasked with concepting several trajectories for a digital and print campaign that would announce to everyday Bostonians that D.E.’s new presence in their neighborhood. The following typographic solution with a cheeky play on historical quotes is what was chosen to live in the wild.
alternative concept direction
Illustration based direction focusing on the emotional experience of real estate with exaggerated comparisons.