Boston Market Ad Campaign

Douglas Elliman: Boston Ad Campaign

Concept design & animation production


In the fall of 2017, Douglas Elliman acquired Otis & Ahearn, an independent real estate firm in Boston with a focus on new development properties. Our team was tasked with concepting several trajectories for a digital and print campaign that would announce to everyday Bostonians that D.E.’s new presence in their neighborhood. The following typographic solution with a cheeky play on historical quotes is what was chosen to live in the wild.


Company: Douglas elliman

Creative Director: Michael Hardman
Photography: Fahnon Bennet

Inspirational swipe for look & feel


alternative concept direction

Illustration based direction focusing on the emotional experience of real estate with exaggerated comparisons.