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Boston Market Ad Campaign

Douglas Elliman: Boston Ad Campaign

Concept design & animation production

 

In the fall of 2017, Douglas Elliman acquired Otis & Ahearn, an independent real estate firm in Boston with a focus on new development properties. Our team was tasked with concepting several trajectories for a digital and print campaign that would announce to everyday Bostonians that D.E.’s new presence in their neighborhood. The following typographic solution with a cheeky play on historical quotes is what was chosen to live in the wild.

 
 
 
 

Company: Douglas elliman

Creative Director: Michael Hardman
Photography: Fahnon Bennet
 

Inspirational swipe for look & feel

 

alternative concept direction

Illustration based direction focusing on the emotional experience of real estate with exaggerated comparisons.