Dealer Ordering Pocket Guide: : Mercedes-Benz USA

Mercedes-Benz: 2016 & 2017 Dealer ordering Pocket guide


Art Direction & Production Design

Mercedes-Benz produces internal technical reference guides for each of their models in the market for that model year known as  “Dealer Ordering Guides”. These DOGs are a comprehensive summary of each vehicle’s engineering specifications, technological advancements, exterior and interior design features, packages, and special order options - and most importantly,  the cost and product codes needed when ordering a vehicle at the dealership. Each year, these large reference volumes for each model are combined into a booklet for salespeople to easily reference. 


Agency: The Mixx

Creative Direction: Michael Hardman
Art Direction & Production Design: Kylene Yen